Know where your law firm's marketing really stands.
Enter your firm's URL for an instant AI marketing score, an AI visibility audit (AEO/GEO), and a 34-point digital marketing scorecard with a prioritized roadmap for your practice — tuned for attorney bios, practice-area pages, jurisdiction clarity, LegalService schema, click-to-call, and attorney-advertising disclaimers.
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Built on the Salem Digital scoring engine — helping firms rank higher since 1997.
How it works
Three layers. 34 signals. A roadmap.
A partial score in seconds, a full audit in minutes — every signal weighted for how law firms actually get found, chosen, and hired.
Layer 1 — Instant score
15 automated signals: title, meta, LegalService schema, sitemap, mobile viewport, Core Web Vitals via Google PageSpeed. ~10 seconds.
Layer 2 — AI visibility
7 AEO/GEO signals. Our AI judges attorney/firm entity clarity, E-E-A-T, disclaimers, practice-area FAQs, and answer extractability.
Layer 3 — Firm strategy
12 law-firm questions: attorney bios with bar admissions, GBP, review generation, call tracking, intake speed, matter attribution.
For U.S. law firms
A score that covers both Google and AI answer engines
Traditional legal-marketing audits miss the new AI answer engines. Law Firm Central's Marketing Score judges both — so you know how your firm looks to Google, ChatGPT, Perplexity, Claude, Gemini, and the AI Overviews potential clients see before they ever call.
- Technical SEO: 15 on-page and performance checks tuned for legal
- AI visibility: 7 AEO/GEO signals for AI answer engines
- Strategy: 12 law-firm questions (bios, GBP, reviews, intake)
- Roadmap: top wins and top fixes ranked by impact
Each letter grade maps to a score range. Your final rank is a weighted average of all 34 signals — with law-firm-specific weighting on schema, disclaimers, jurisdiction clarity, and click-to-call CTAs.
Ready to see how your firm ranks?
Your first score is free and takes about 10 seconds. No signup required.