You win cases — but only if the client finds you first. Enter your firm's URL for an instant AI marketing score, visibility audit (AEO/GEO), and a 34-point scorecard that shows exactly why prospects are choosing another firm, how to avoid this from happening, and how to increase your own visibility.
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These results are a client-acquisition map, not a report card — every point you gain is another signed case, and every point you don't is a case that goes to the firm ranked above you.
Google and AI answer engines decide which firms they name. If you're not named, you're not considered.
Reviews, credentials and clarity decide who a prospect trusts once they see you.
The page still has to make calling you the easiest thing on the screen.
How the Marketing Score works
A partial score in seconds, a full audit in minutes — every signal weighted for how law firms actually get found, chosen, and hired, and ranked by how many cases it costs you.
15 automated signals: title, meta, LegalService schema, sitemap, mobile viewport, Core Web Vitals via Google PageSpeed. ~10 seconds.
7 AEO/GEO signals. Our AI judges attorney/firm entity clarity, E-E-A-T, disclaimers, practice-area FAQs, and answer extractability.
12 law-firm questions: attorney bios with bar admissions, GBP, review generation, call tracking, intake speed, matter attribution.
A single audit across Google reviews, Yelp, Avvo, Martindale, Justia, Super Lawyers, peer directories, Wikipedia notability, news mentions, and AI answer engines — with sentiment mix, quick wins, and a prioritized response plan.
Free · 23 tools
Focused, single-purpose SEO, AEO, GEO & strategy tools built on the same engine as our 34-point Marketing Score audit.
Launch today · Free
Claim a free URL at lawfirmcentral.com/your-firm, pick a template, and start capturing leads today. No credit card required.
Who we are
Since 1997, Law Firm Central has served as a trusted hub for law firms and legal professionals across the United States. As part of the Salem Digital Network, a division of SalemGlobal.com, we've leveraged over two decades of digital innovation to help attorneys grow their practices and connect with clients in need.
LawFirmCentral.com is a comprehensive legal directory featuring law firms from every state, allowing users to easily find experienced attorneys by location and practice area. Our mission is to simplify the search for legal help while giving law firms the tools they need to stand out in today's competitive market.
We're proud to work alongside our sister sites, InjuryAttorneyLocal.com and DivorceAttorneyLocal.com and ImmigrationLawyerLocal.com. These sites focus specifically on personal injury attorneys, divorce and immigration lawyers. Together, these platforms provide unmatched visibility for law firms and a streamlined user experience for individuals seeking legal counsel.
In addition to our directory listings, we provide law firms with powerful marketing solutions designed to boost online presence, drive leads, and grow their caseload. From SEO and paid advertising to reputation management and local optimization, LawFirmCentral.com is more than just a directory—it's a digital partner for modern legal practices.
Our story
LawFirmCentral.com was founded in 1997 during the early days of the digital marketing revolution. Recognizing the growing importance of online visibility, we set out to build a centralized platform where individuals could find reputable law firms and attorneys with ease—and where legal professionals could reach potential clients in a targeted and cost-effective way.
We are proud to be a part of the Salem Digital Network, a branch of Salem Global Internet, Inc. Salem Global is a full-service digital agency based in New York City, known for providing tailored marketing and web solutions across a range of industries. Under their guidance, LawFirmCentral.com has evolved into a modern, effective platform that adapts to the needs of both legal professionals and their clients.
Today, we continue to grow our directory, expand our partnerships, and develop custom marketing services that help law firms thrive in a digital-first world.
Leadership
LawFirmCentral.com is led by Raphi Salem, President of Salem Global Internet, Inc. With decades of experience in digital marketing, brand development, and online strategy, Raphi has been at the forefront of innovation in connecting professional services to online audiences.
Under Raphi's leadership, LawFirmCentral.com has expanded its offerings, enhanced its technology, and built strong relationships with law firms nationwide. His hands-on approach, combined with a clear vision for the future of legal marketing, ensures that LawFirmCentral.com remains a trusted resource for both attorneys and the public.
What we do
At LawFirmCentral.com, we provide a suite of digital marketing services specifically designed for law firms across the United States. Whether you're a solo practitioner or a large multi-state practice, our customized consulting and management offerings help you grow your client base, increase visibility, and make the most of your marketing budget.
Launch a professional law firm website on LawFirmCentral.com/your-name in minutes. Pick a template, add your practice areas, and start capturing leads — no developer required. Get 5 free credits to customize, or upgrade to a fully managed site.
Learn more about Build Your Own Website In MinutesEnsure your law firm meets all the requirements for Google Screened—a powerful tool for appearing in Google Local Services Ads. We guide you through best practices, initial setup, profile optimization, and ongoing management to help you become verified and build trust with prospective clients right from the search results.
Learn more about Google Screened ConsultationOur team provides expert SEO and AI answer-engine optimization tailored specifically for law firm websites. We help identify issues, recommend improvements, and guide you through strategies to boost your search engine rankings, drive organic traffic, and increase client inquiries.
Learn more about SEO & AI Content Strategy ConsultationMaximize your advertising ROI with our Google Ads consulting services. From campaign structure to keyword selection, ad copy, targeting, and budget allocation—we provide hands-on support to help you generate high-quality leads and make your campaigns more cost-effective.
Learn more about Google Ads Management ConsultingGet found by local clients. We optimize and maintain your Google Business Profile so your firm appears prominently in maps and local search results, with accurate information, photos, and review management.
Learn more about Google Business Profile ManagementStay top of mind with potential clients through remarketing strategies. We consult on how to re-engage visitors who have interacted with your website or ads, using targeted display and search ads to turn past visitors into future clients.
Learn more about Remarketing Advertising ConsultingWith over 25+ years of working with attorneys and law firms, LawFirmCentral.com has the know-how to optimize and grow your practice. Contact us today to learn how we can help you with your marketing and technology needs.
Client voices
Working with Joshua Perlman has been one of the most painless experiences I've ever had. He is the most helpful, considerate, and compassionate professional I've worked with. Truly knowledgeable in his craft. I HIGHLY recommend working with Josh—you won't find another lawyer willing to go above and beyond for your needs.
Joshua was awesome from the very beginning to the end. He always kept me informed and responded immediately to my emails and phone calls. He and the staff went above and beyond to make sure the whole process ran smoothly. I definitely recommend Joshua Perlman—he and his team will not disappoint.
From the start Joshua has made this frustrating process easy and has made me feel calmer about everything going on. I did not feel like he was my attorney but rather a friend. He knows a lot about the law and takes care of everything for you.
Josh is a great attorney. He was always very responsive to my questions and kept me informed of everything going on in my case. He also got me a lot more money than I thought the case was worth. I would highly recommend his services to anyone who is injured.
I needed an incredibly professional, courteous and honest lawyer—Joshua Perlman was your man. Not only was he professional but he was extremely down to earth and caring. It is not every day you find yourself an attorney who truly cares.
Working with Josh has been an absolute pleasure. He is extremely thorough and responsive. He makes sure you understand what is going on and explains everything in detail. He got me a great settlement, more than I thought I would be able to get.
Questions
Browse our full knowledge base with 100+ answers, or contact us directly.
A free, instant audit at /marketing-score that grades your firm's website on 34 signals across technical SEO, AI visibility (AEO/GEO), and law-firm marketing strategy — with a prioritized roadmap.
Every signal is weighted for how law firms actually get found and hired: attorney bios with bar admissions, LegalService schema, jurisdiction clarity, click-to-call CTAs, and attorney-advertising disclaimers.
No. The instant Layer 1 score takes about 10 seconds and requires no signup. You only share an email if you want the full 34-point audit with strategy questions.
A national legal directory and digital marketing platform for U.S. law firms, operating since 1997 as part of the Salem Digital Network.
Over 25 years — we launched in 1997 and have continuously served law firms across all 50 states.
Use our free website builder at /build to claim a hosted firm page in under 10 minutes, or contact us about a managed plan.
Yes. Every firm can claim a free hosted profile at lawfirmcentral.com/your-firm-name with no monthly fee, and the /marketing-score audit is free.
Starter $497/mo, Advanced $1,497/mo, Premium $2,497/mo. Annual pre-pay includes two months free. See our pricing page for details.
Directory listings, SEO, AI answer-engine optimization, Google Ads, Google Business Profile management, remarketing, and content production — all tailored for law firms.
Yes. Use our self-serve builder for free, or upgrade to our fully managed custom web design service.
Yes. Custom domains are included on every paid plan with automatic SSL.
No reputable agency can — Google warns against firms that do. We do guarantee disciplined execution, transparent reporting, and measurable progress.
Run your free Marketing Score at /marketing-score, build a free site at /build, or reach out via our contact page and a strategist will respond within one business day.
Launch Today
You win cases — but only if clients can find you. Claim a free URL at lawfirmcentral.com/your-firm, pick a template, and start turning searches into signed clients today. No credit card required.
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