Strategy · Free tool

ROI Calculator

Calculate marketing ROI, CAC, and payback.

What it does

Enter monthly spend, leads, close rate, and average case value to see your CAC, ROAS, payback period, and break-even point.

Input: Spend + leads + case value
Live free tool

Why Strategy matters for law firms

  • Prospects search across Google, ChatGPT, Perplexity, Claude, and Gemini — you need to show up in all of them.
  • Legal keywords are the most expensive in paid search — organic and AI-answer visibility is your highest-ROI lever.
  • Every tool in our suite is calibrated for how law firms actually get found, chosen, and hired.

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