Marketing Tools
Every free marketing tool from Law Firm Central — focused, single-purpose, and built on the same scoring engine as our 34-point Marketing Score audit. SEO, AEO, GEO, and strategy tools tuned for how law firms actually get found and hired.
SEO tools
Technical SEO, on-page, structured data, and site health.
12–15 realistic link-building targets.
Compare your firm head-to-head with competitors.
Find the topics competitors cover — and you don't.
Find your top 10–20 keywords and score your coverage.
Find broken links, audit internal & external links.
Write high-CTR titles, descriptions, and OG tags.
Check what crawlers — and AI bots — can see.
Audit your JSON-LD and schema.org coverage.
Project cases and revenue from ranking gains.
Directional speed grade with quick wins.
AEO tools
Answer Engine Optimization — get cited by ChatGPT, Claude, Perplexity, and Gemini.
Score your Answer Engine Optimization.
See how ChatGPT, Claude & Perplexity would answer.
See if AI answer engines cite your firm.
Generate ready-to-paste FAQPage JSON-LD.
Generate SEO & AEO prompts tailored to your practice.
GEO tools
Generative & local search — Google Business Profile and map-pack readiness.
Strategy tools
Marketing math and competitive intelligence.
Map your tone, personality, and style rules.
Discover your top 3, 5, and 7 real competitors.
Grade subject lines for opens and inbox risk.
Grade your landing page across 12 conversion signals.
Audit your online reputation across reviews, press, and pro sites.
Calculate marketing ROI, CAC, and payback.