Competitor Analyzer
Compare your firm head-to-head with competitors.
What it does
Runs a 15-signal technical audit on your firm's site and up to three competitors, then shows the gaps you can close first.
Turn these results into signed clients — pick how you want it fixed
Every gap above is a prospect who called another firm instead of you. Fix the top three and you show up where clients are actually searching — Google, Maps and AI answers. Choose the path that matches your time.
Work through our 23 free SEO, AEO, GEO and strategy tools in the order that wins cases fastest. Most firms close their top three gaps in a week.
We implement every fix — technical SEO, AEO/GEO content, schema, Google Business Profile and reviews — so the calls come to you instead of the firm ranked above you.
A law-firm strategist walks your results with you and names the two or three fixes worth the most new clients this quarter. Free, no pitch.
GET NEW CLIENTS
You win cases. That doesn't matter if the client never finds you.
The firm ranked above you isn't better at law — it's better at being found. This shows exactly which gaps are sending your clients to them.
Google and AI answer engines decide which firms they name. If you're not named, you're not considered.
Reviews, credentials and clarity decide who a prospect trusts once they see you.
The page still has to make calling you the easiest thing on the screen.
Why SEO decides who gets the call
- Prospects now search across Google, ChatGPT, Perplexity, Claude, and Gemini — a firm missing from any of them loses those clients silently.
- Legal keywords are the most expensive in paid search, so organic and AI-answer visibility is the cheapest case you'll ever sign.
- Every tool here is calibrated for how law firms actually get found, chosen, and hired — not for vanity metrics.
While you're here — check these next
Most legal clients read reviews before they ever call. Audit your Google, Yelp, Avvo, Martindale, press and AI-engine mentions in one report — this is the highest-impact check after your marketing score.