SEO · Free tool
Keyword Tool
Find your top 10–20 keywords and score your coverage.
What it does
Analyzes your page and firm context to surface the top 10–20 keywords that matter most, why they matter, and a Keyword Coverage Score showing which ones you're actually using — plus gaps and quick wins.
Input: URL + firm description
Live free tool
Why SEO matters for law firms
- Prospects search across Google, ChatGPT, Perplexity, Claude, and Gemini — you need to show up in all of them.
- Legal keywords are the most expensive in paid search — organic and AI-answer visibility is your highest-ROI lever.
- Every tool in our suite is calibrated for how law firms actually get found, chosen, and hired.
Related SEO tools
SEO
Backlink Opportunity Finder
12–15 realistic link-building targets.
SEO
Competitor Analyzer
Compare your firm head-to-head with competitors.
SEO
Content Gap Analyzer
Find the topics competitors cover — and you don't.
SEO
Link Checker
Find broken links, audit internal & external links.
SEO
Meta Tag Generator
Write high-CTR titles, descriptions, and OG tags.
SEO
Robots.txt Analyzer
Check what crawlers — and AI bots — can see.