SEO · Free tool
SEO Calculator
Project cases and revenue from ranking gains.
What it does
Enter current traffic, conversion rate, and average case value to project the revenue impact of moving up in Google.
Input: Traffic + CVR + case value
Live free tool
Methodology: Uses industry-standard organic click-through rate curves by position. Actual results vary by SERP features, brand strength, and query intent. Directional only.
Why SEO matters for law firms
- Prospects search across Google, ChatGPT, Perplexity, Claude, and Gemini — you need to show up in all of them.
- Legal keywords are the most expensive in paid search — organic and AI-answer visibility is your highest-ROI lever.
- Every tool in our suite is calibrated for how law firms actually get found, chosen, and hired.
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